buzzabout — AI-powered social intelligence

Extract insights from billions of social media conversations

Surface the patterns, pains and insights buried in billions of social posts — the ground truth you need to inform every next decision.

01 · Patterns emerge

Turn social media signal into winning campaigns

Decode hooks, pains, narratives, emotions, visual styles — anything. 90% accuracy on up to 100,000 mentions per analysis, with zero predefined taxonomies.

02 · Ask

Research-grade analysis, through a simple question

Qualitative depth at quantitative scale — ask plainly, every answer is grounded in real mentions and cites the posts it came from.

Build a story your audience wants to share

Plug in your brand, a competitor or a category. Surface the patterns, pains and proof points — and turn them into the next story your marketing tells.

Use-case breakdown by platform

Across the detected use-case clusters, LinkedIn dominates the more workflow- and revenue-oriented categories, while Reddit is stronger in content generation and CRM/data automation.

Use case Lead platform Lead posts Share %
Text Content & Copy Reddit 71 74.7
Visual & Audio LinkedIn 26 57.8
Lead Qualification LinkedIn 47 72.3

The clearest skew is Dynamic Personalization & Recommendations on LinkedIn (12 of 13 posts, 92.3%) versus Data Management & CRM Automation on Reddit (6 of 7, 85.7%).

How it works

From raw post to real decision in a few steps

Every post is classified the moment it enters the system, then analysed on demand by our proprietary pattern-matching engine.

Collect

Each post tagged across 10 structured dimensions — topics, emotion, hook, narrative, tone, intent, CTA, sentiment, entities, language.

Posts analysed: 6,294

Top patterns:

Analyse patterns

Pains, hooks and emotions surfaced from real conversations — the kind of insight that usually takes a research team weeks.

Decide

New hook Ready: "TikTok wins where Instagram pretends."

Ship campaign

Save insights to project context, feed them into your AI stack via MCP, and close the loop.

Know the landscape

Market size, competitive gaps, share of voice and audience — answered with evidence, not guesswork.

Trending topics

Market research

Size categories, track volumes and decode what's driving growth — answer what you'd usually buy a research report for, in hours.

Audience research

Build a living picture of who your audience actually is — interests, values and behaviours, not guesses from last year's survey.

Competitor analysis

Reverse-engineer what's working for them — hooks, tone, topics and the gaps their own audience complains about.

Turn signal into output

Content, campaigns and product moves grounded in what your audience is already saying.

Content strategy

Turn pain points and proven hooks into a calendar of posts, articles and videos that meet your audience where they already are.

Listening

Track narratives, sentiment swings and breakout topics in real time — catch the shift before it hits the numbers.

Campaigns personalisation

Segment by the real audiences engaging with you — demographics and psychographics — and tailor every message.

Simple answers to billion-dollar questions

From billions of real social posts — pick a question and see how it's answered in seconds.

Features

Everything you need to turn conversations into strategy

15,000+ marketers, agencies & brands ship better campaigns with buzzabout

The tool gives us good insights into what the market says and thinks, on a scale that is almost impossible to do manually.

— Erik Theelen, Co-founder, Hide and Seek

Buzzabout delivers insights into how users and audiences talk about brands, products, and key topics — informing sharper communication and marketing strategies.

— Miriam Rönnau, Strategy Director, PIABO

Ready to stand out?

Get real-time, AI-driven intelligence from Reddit, TikTok, YouTube, Instagram, X and LinkedIn — in a workspace built for marketing teams.